Eth0s Description

Started a few years ago at a much smaller space on Changle Lu, this multi-brand store now has a 1,000 square-meter showroom of fashion, items and home décor products within a functioning bomb shelter. On the fashion side of things, eth0s carries the works of about a dozen labels from Europe, the US, Australia and Japan. All of the brands that are carried here have their own distinct styles that appeal to a niche audience with high disposable income like Geoffrey B. Small, an American fashion label that specializes in luxury handmade and eco-sustainable design, and Ning Ju (凝具), a furniture label from Taiwan whose Chinese motif with a modern twist complements eth0s’ overarching East-meets-West theme.