In the U.S., Five Guys serves its purpose in the food chain hierarchy as an affordable fast food burger, available at all hours, made with comparatively fresher ingredients. But, it still acknowledges what it is – a greasy, cheap burger ideal for soaking up late night booze or a filling lunch to get you physically and emotionally through a shit workday.
In Shanghai however, like Shake Shack, Five Guys is not a corner burger shop in middle America packed with drunk college kids; it’s the hottest new American chain, filled with wanghong-obsessed wannabes changing outfits evert five minutes for another round of photo shooting. Nearly two months after opening, lines are still over an hour at peak times, and staking out a seat is like the opening scene in the Hunger Games.
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