Spotlight is a regular series where we feature a prominent person in the style scene. This month we speak with Alexandra Rolfe, designer and founder of RikRak.
With a background in fashion and retail, London native Alexandra Rolfe moved to Shanghai in 2014, and eventually went on to set up for own vintage womenswear label, RikRak. We find out why the 50s and 60s are an inspiration for the designer.
Is there a special meaning behind the name ‘RikRak’?
It’s inspired by the term ‘ric rac,’ the embroidery fashion motif that’s uniquely indicative of the styles of the 1950s to 70s. It resonates with me personally, not only as it captures the history of that period, but also because it has a sense of individuality and playfulness that is at the heart of the brand.
What drew you to the style of this period in the first place?
The 1950s and 60s were a true celebration of the feminine form, and that means a lot to me personally. It was a time of pure optimism and dynamism, and it was when fashion became fun. I grew up [in London] around many charity shops and vintage stores, and I’ve always felt there’s something really inspiring behind the idea of rediscovering forgotten pieces.
Is there someone that you associate with this style?
My grandma was a woman of her era and had an innate sense of style and respect for how she presented herself. She had a collection of vintage pieces, and I still remember how beautiful they were. These have always been a source of inspiration [for my designs]. This is also reflected in RikRak’s clientele – women with a sense of style and a timeless sophistication, and an appreciation for quality and design.
“The 1950s and 60s were a true celebration of the feminine form”
Being from London and living in Shanghai, how do these two places influence your design?
Much like London, Shanghai has so much heritage and architectural beauty that any creative can constantly feed off of. Having lived many years in Hong Kong, I felt that the city has sadly lost touch with its colorful past. So when I first came to Shanghai, I I found its culture and dynamism invigorating and as stimulating as my hometown.
What are your plans for the rest of 2018?
Customers are increasingly looking for something that fits and reflects them. In the coming months, RikRak will focus more on made-to-measure customized pieces that are both timeless and unique for my customers.
For more Spotlight posts, click here. Find out more about RikRak here.
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